Ernest Wilkins
Senior Director
Ernest Wilkins is a Senior Director at 98Forward, leading client accounts and co-directing internal marketing efforts. A graduate of Florida State University, Ernest has over 14 years of experience developing content strategies and leading significant campaigns for brands like Nike, X(Twitter), Twitch, Jordan Brand, The SpringHill Company, and New Balance.
Known for blending creativity with business acumen, Ernest is a recognized thought leader, continually pushing the boundaries of content creation while mentoring the next generation of writers and marketers. He is the author of The Shop: Where Culture Shapes Up, published by Simon & Schuster. A lifelong Chicagoan, Ernest is excited to now live and breathe Detroit and loves sports, vintage sportswear, and his family.
