City of Detroit’s Strategic Neighborhood Fund and Affordable Housing Leverage Fund Situation The City of Detroit, Invest Detroit and the Local Initiatives Support Corporation – Detroit (LISC) engaged our agency to help the three partner organizations manage communications for the pioneering Strategic Neighborhood Fund (SNF) and Affordable Housing Leverage Fund (AHLF). These initiatives are funded […]
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Case Study – The Detroit Institute of Arts’ “Art is for everyone” millage campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment. The DIA […]
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The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.
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