Case Study – The Detroit Institute of Arts’ “Art is for everyone” millage campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment. The DIA […]
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Case Study – Girl Scouts’ ‘The Future is now’ campaign Situation The Future is Now was a part of a three-month national grassroots campaign commissioned by Girl Scouts of the USA (GSUSA) to assist Girl Scouts of Southeastern Michigan (GSSEM) and 24 other Girl Scout councils nationwide in retaining and attracting new members and volunteers, […]
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The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.
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