City of Detroit’s Strategic Neighborhood Fund and Affordable Housing Leverage Fund Situation The City of Detroit, Invest Detroit and the Local Initiatives Support Corporation – Detroit (LISC) engaged our agency to help the three partner organizations manage communications for the pioneering Strategic Neighborhood Fund (SNF) and Affordable Housing Leverage Fund (AHLF). These initiatives are funded […]
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Case Study – Executive Positoning of GS3 CEO & Co-Founder Lisa Lunsford Situation GS3 Global was founded in 2010, a Metro Detroit-based supply-chain management company that provides assembly, warehousing, sequencing, engineering services and technology solutions. Our agency’s relationship with GS3 Global began in Fall 2014. We quickly identified opportunities to elevate the reputation of the […]
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Case Study – The Detroit Institute of Arts’ “Art is for everyone” millage campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment. The DIA […]
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Case Study – John S. & Lames L. Knight Foundation’s “Knight Arts Challenge Detroit” Situation In 2012, the John S. and James L. Knight Foundation announced an initiative to establish a series of crowd-sourced grant-making contests to fund the best art ideas from cities across the country. The annual contest, previously piloted in Miami, would […]
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Case Study – Girl Scouts’ ‘The Future is now’ campaign Situation The Future is Now was a part of a three-month national grassroots campaign commissioned by Girl Scouts of the USA (GSUSA) to assist Girl Scouts of Southeastern Michigan (GSSEM) and 24 other Girl Scout councils nationwide in retaining and attracting new members and volunteers, […]
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Case Study – Deshler Group’s Manufacturing Day Situation Manufacturing Day is a national celebration of modern manufacturing, produced by the National Association of Manufacturers, to inspire and educate students, educators and policymakers on career opportunities in manufacturing. This annual event, supported by local businesses, agencies and trade associations, enables students to engage with manufacturing industry […]
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The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.
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