Case Study – John S. & Lames L. Knight Foundation’s “Knight Arts Challenge Detroit” Situation In 2012, the John S. and James L. Knight Foundation announced an initiative to establish a series of crowd-sourced grant-making contests to fund the best art ideas from cities across the country. The annual contest, previously piloted in Miami, would […]
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Case Study – Deshler Group’s Manufacturing Day Situation Manufacturing Day is a national celebration of modern manufacturing, produced by the National Association of Manufacturers, to inspire and educate students, educators and policymakers on career opportunities in manufacturing. This annual event, supported by local businesses, agencies and trade associations, enables students to engage with manufacturing industry
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The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.
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