Home Our Story 98TECH

313-872-2202

4219 Woodward Ave. | Suite 300
Detroit, MI

hello@98forward.com
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Our Story

For nearly 30 years we’ve understood that the narrative doesn’t stand still.

Georgella & Bob

98Forward was formed in 1998 as Berg Muirhead & Associates, with a commitment to moving the city and region forward and to partnering with businesses and organizations who share that goal. Founding partners Georgella Muirhead and Bob Berg were also determined to create a diverse firm that reflects the entire region that it serves. During their 18 years leading the firm, they succeeded in these objectives, and our team remains as committed to those principles now as the day we first opened our doors. Through the years, our firm has managed projects for more than 200 clients in both the public and private sectors, working on several successful high-profile projects benefiting Detroit, its neighborhoods and the Southeast Michigan region. As our agency progresses, one thing has always remained the same — our commitment to our community. While our name has changed, the foundation that continues to propel us forward hasn't altered in the slightest.

Driven by Strategy. Grounded in Culture. Moving the Narrative Forward.

History of 98 Forward

98 Forward logo
1998

Founded by Georgella Muirhead and Bob Berg with a commitment to moving Detroit and the region forward. Built relationships with 250+ clients across public and private sectors.

Berg Muirhead & Associates

2008

Firm celebrates 10 years in business with 250+ clients served across public and private sectors throughout Detroit and Southeast Michigan.

10 Years in Business

2016

Marilyn Horn acquires Berg Muirhead & Associates and becomes Owner, expanding the firm's reach and deepening its impact across the region.

Marilyn Horn

2022–23

Berg Muirhead & Associates rebrands as 98 Forward, celebrating 25 years of community impact and a bold new chapter in Detroit's narrative.

Becomes 98 Forward

2025

Continuing to push culture and community forward — partnering with leaders, brands, and changemakers who shape what comes next.

Moving Forward

1998

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2008

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2016

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2022–2023

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2025–2026

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1998

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2008

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2016

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2022–2023

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2025–2026

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98's TEAM

Marilyn HornPresident & CEO
Antonice StricklandVice President , Public Relations & Business Developement
Diop ShumakeExecutive Director, Intergrated Strategy & Client Growth
Nat SynowiecSenior Director & Operations
Ernest WilkinsSenior Director
Cydney FosterManager
Miranda BryantManager
Cheri HollieAssociate