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98 Forward is Michigan’s first Black-owned public relations and communications firm.

Driven by Strategy. Grounded in Culture. Moving the Narrative Forward.

We elevate diverse voices and strengthen communities through intentional PR strategies.

Where Legacy Meets Momentum

For nearly 30 years, 98Forward has helped leaders and companies step into the moment that defines their legacy. We’re trusted by changemakers in government, business, philanthropy, and culture.

Based in Detroit, our communications firm partners with clients to create lasting impact
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CONTACT US
98 Forward amplifies advocacy campaigns that drive progress and equity.

Our Approach

The Forward Principle

PHASE 1

Define The Moment

Own your story

Clarify your vision
Build your identity

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PHASE 2

Lead The Narrative

You Become Seen

Be the headline
Lead with conviction
Show up with presence

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PHASE 3

Sustain The Trust

Maintain momentum
Lead in crisis
Master your legacy

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Legacy In Action

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A woman in a red dress smiling and waving with both hands at a crowded indoor event.
The text '98ForWarc' in large bold letters, with the arrows pointing up and right incorporated into the design, on a black background.

Justice Kyra Harris Bolden

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BGCSM New York Fashion Week

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Logo of 98 For Waco with stylized text and arrow

Sean Anderson Foundation D.O.N. Weekend

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Woman speaking at a podium surrounded by supporters holding signs that read 'Mary Sheffield for Mayor' at a campaign event.
Colorful logo of 98 Rock Orlando, a radio station.

Mayor-Elect Mary Sheffield

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Colorful logo of 98 Rock Orlando, a radio station.

SMART BUS

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Colorful logo of 98 Rock Orlando, a radio station.

USHER's New Look x Boys & Girls Clubs

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What We Do Best

Strategic Communications Rooted in Community and Culture.

Public & Media Relations

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Creative & Digital Marketing

Crisis Communications

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Community & Stakeholder Engagement

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Executive & Organizational Positioning

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Social Media

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Brand Identity Development 

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Visual Storytelling

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“ This isn’t media support. This is legacy architecture.“

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“ We are the strategy behind movements that matter. ”

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