Moving the Narrative Forward
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Where Legacy Meets Momentum
For nearly 30 years, 98Forward has helped leaders and companies step into the moment that defines their legacy. We’re trusted by changemakers in government, business, philanthropy, and culture.
CNN
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Black Enterprise
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NPR
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MSNBC
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Essence
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GQ
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HuffPost
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Ebony
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Fox 2
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Crain’s Detroit Business
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Detroit Free Press
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AP
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Forbes
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Latest News
Usher & Big Sean Make $1 Million Pledge to Michigan
Grammy-winning artists Usher and Big Sean team up to commit $1 million in support of Michigan communities and youth development initiatives.
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DPSCD Opens Southeastern High School CTE Annex — First Completed Project Under $700M Plan
Detroit Public Schools Community District celebrates the first finished project under its $700 million improvement plan with a new career and technical education annex at Southeastern High School.
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United Way of Southeast Michigan on the Fight to Move Detroit Forward
United Way of Southeast Michigan spotlights the community programs and partnerships driving real change across Detroit neighborhoods.
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Featured Work
Mayor Mary Sheffield
Full-service campaign strategy, messaging, and communications for Mayor Mary Sheffield's campaign for Mayor of Detroit, MI
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Lisa Lunsford - GS3 Global
Brand and Executive positioning support for a global engineering firm GS3 .
Shawn H. Wilson CEO of BGCGD and Big Sean.
Community engagement strategy and public relations for the BGCGD with The Sean Anderson Foundation at D.O.N Weekend.
Our Capabilities
What makes us different
Strategic Communications
We identify the cultural moments and signals that give brands permission to show up with relevance in Detroit and beyond.
Public Affairs & Advocacy
We build consensus and create campaigns inside organizations and communities, aligning stakeholders around a unified vision for change.
Community & Cultural Activation
We design partnerships and activations that make brands feel essential to the moment, whether they officially sponsor it or not.
Brand Narrative & Identity
We curate strategies and creative that shape how audiences feel, remember, and share brand experiences.
Internal + External Communications
Media Relations
Creative Production
Public Affairs
Crisis & Issues Management
Brand strategy & development
Digital & Social Strategy
Event & Experience Activation
Content Strategy & Production