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98 Forward is Michigan’s first Black-owned public relations and communications firm.

Driven by Strategy. Grounded in Culture. Moving the Narrative Forward.

We elevate diverse voices and strengthen communities through intentional PR strategies.

Where Legacy Meets Momentum

For nearly 30 years, 98Forward has helped leaders and companies step into the moment that defines their legacy. We’re trusted by changemakers in government, business, philanthropy, and culture.

Based in Detroit, our communications firm partners with clients to create lasting impact
CONTACT US
98 Forward amplifies advocacy campaigns that drive progress and equity.
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We specialize in public relations for nonprofits, advocacy groups, and civic leaders.
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Our communications strategies are designed to inspire action and build trust.
As Detroit’s leading Black-owned PR firm, we know how to shape the conversation.
With roots in Detroit, we help local voices reach national platforms.
Our PR firm blends creativity with strategy to deliver results that matter.
Our team partners with clients who are committed to social justice and progress.
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We believe communications should always reflect values, culture, and community.
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Our Approach

The Forward Principle

PHASE 1

Define The Moment

Own your story

Clarify your vision
Build your identity

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PHASE 2

Lead The Narrative

You Become Seen

Be the headline
Lead with conviction
Show up with presence

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PHASE 3

Sustain The Trust

Maintain momentum
Lead in crisis
Master your legacy

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Legacy In Action

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Justice Kyra Harris Bolden

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BGCSM New York Fashion Week

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Sean Anderson Foundation D.O.N. Weekend

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Mayor-Elect Mary Sheffield

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SMART BUS

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Colorful logo of 98 Rock Orlando, a radio station.

USHER's New Look x Boys & Girls Clubs

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MOVING FORWARD SINCE ‘98
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What We Do Best

Strategic Communications Rooted in Community and Culture.

Public & Media Relations

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Creative & Digital Marketing

Crisis Communications

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Community & Stakeholder Engagement

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Executive & Organizational Positioning

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Social Media

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Brand Identity Development 

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Visual Storytelling

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“ This isn’t media support. This is legacy architecture.“

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“ We are the strategy behind movements that matter. ”

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