Case Study – The Detroit Institute of Arts’ “Art is for everyone” millage campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment. The DIA […]
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Case Study – John S. & Lames L. Knight Foundation’s “Knight Arts Challenge Detroit” Situation In 2012, the John S. and James L. Knight Foundation announced an initiative to establish a series of crowd-sourced grant-making contests to fund the best art ideas from cities across the country. The annual contest, previously piloted in Miami, would […]
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Case Study – Girl Scouts’ ‘The Future is now’ campaign Situation The Future is Now was a part of a three-month national grassroots campaign commissioned by Girl Scouts of the USA (GSUSA) to assist Girl Scouts of Southeastern Michigan (GSSEM) and 24 other Girl Scout councils nationwide in retaining and attracting new members and volunteers, […]
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Case Study – Deshler Group’s Manufacturing Day Situation Manufacturing Day is a national celebration of modern manufacturing, produced by the National Association of Manufacturers, to inspire and educate students, educators and policymakers on career opportunities in manufacturing. This annual event, supported by local businesses, agencies and trade associations, enables students to engage with manufacturing industry […]
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