Case Study – City of Birmingham’s COVID-19 Social Media Pivot Situation The demand for effective communication services has become an integral role for municipalities in serving the public. At the time, the City of Birmingham’s communications director resigned, leaving behind several City projects that needed to be communicated to the public, such as the ongoing […]
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City of Detroit’s Strategic Neighborhood Fund and Affordable Housing Leverage Fund Situation The City of Detroit, Invest Detroit and the Local Initiatives Support Corporation – Detroit (LISC) engaged our agency to help the three partner organizations manage communications for the pioneering Strategic Neighborhood Fund (SNF) and Affordable Housing Leverage Fund (AHLF). These initiatives are funded […]
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Case Study – The Detroit Institute of Arts’ “Art is for everyone” millage campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment. The DIA […]
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The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.
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