MEDIA RELATIONS | 98Forward

GS3 Global’s Executive Positioning of Lisa Lunsford

June 30, 2020

Case Study – Executive Positoning of GS3 CEO & Co-Founder Lisa Lunsford Situation GS3 Global was founded in 2010, a Metro Detroit-based supply-chain management company that provides assembly, warehousing, sequencing, engineering services and technology solutions. Our agency’s relationship with GS3 Global began in Fall 2014. We quickly identified opportunities to elevate the reputation of the […]

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Knight Foundation’s Knight Arts Challenge Detroit

April 16, 2020

Case Study – John S. & Lames L. Knight Foundation’s “Knight Arts Challenge Detroit” Situation In 2012, the John S. and James L. Knight Foundation announced an initiative to establish a series of crowd-sourced grant-making contests to fund the best art ideas from cities across the country. The annual contest, previously piloted in Miami, would

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Public Lighting Authority of Detroit’s Agency of Change

December 9, 2019

The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.

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